Objectives of International Men's Day include a focus on men's and boy's health, improving gender relations, promoting gender equality, and highlighting positive male role models. It is an occasion for men to celebrate their achievements and contributions, in particular their contributions to community, family, marriage, and child care while highlighting the discrimination against them.
Finn™ is the first of a kind, designed as a playtime buddy that young boys can relate to. He looks like a boy, with a realistic, healthy child-like body shape, and promotes wholesome play values. Standing at 7.5 inches tall, Finn makes a great travel companion, actively encouraging children to be creative and imaginative, whilst nurturing an emotional balance; confidence, compassion and goodwill.
Arklu developed Finn in direct response to demand from parents, as Arklu co-founder, Ian Harkin explains: “After launching Lottie in 2012, we began receiving a deluge of requests from parents, whose daughters play with Lottie, to produce a similar age-appropriate doll for their sons.”
Unlike more traditional ‘action figure’ styled dolls, Finn embodies the spirit of childhood, playing as any boy might, without pushing the violent, aggressive, adult agendas - just fun adventures!
"We like gender equality in our house. We like boy dolls and we like girls who aren't afraid to be pirates, ninjas or palaeontologists. We also like it when children are allowed to be children, and not sexualised, stereotyped or pigeon-holed early on. We like Finn, and we like Lottie too."
"I want Monkey to enjoy being a little boy for as long as he can. I want him to keep the innocence of youth and I know that with school influences this will be harder to maintain. But Finn offers the chance to play with a doll and explore the world of adventures that we actually live in. Monkey and Finn can go on train journeys and go bug hunting."
The premise for Finn’s character has been developed around the notion of what it is to be a child – he loves the outdoors, playing sports, going on adventures, solving problems, and climbing trees. He lives on a fictional island called Branksea, sharing his adventures with his friends Lottie, Maya and pet dog, Biscuit the Beagle. Finn's character will be further developed in our forthcoming chapter books!