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Blog : Childhood

Childhood

60 years ago, when dolls first became mass produced the average age of a doll user was 12 years of age, childhood has since compressed that the average age of a doll user now is 5 to 6 years old. Lottie is based on the aspirational age of a 6-year-old, ie 9 years of age.

We recognize how precious childhood is. And in the face of growing pressure โ€“ from a variety of sources โ€“ how short it can be. At Lottie Dolls, we like to think of childhood as a safe and uncomplicated place where:

  • kids can be kids
  • the great outdoors is there for the exploring
  • curiosity-led discoveries are a daily occurrence
  • the imagination can run free
  • the only limit is bedtime!