Childhood

60 years ago, when dolls first became mass produced the average age of a doll user was 12 years of age, childhood has since compressed that the average age of a doll user now is 5 to 6 years old. Lottie is based on the aspirational age of a 6-year-old, ie 9 years of age.

We recognize how precious childhood is. And in the face of growing pressure – from a variety of sources – how short it can be. At Lottie Dolls, we like to think of childhood as a safe and uncomplicated place where:

• kids can be kids
• the great outdoors is there for the exploring
• curiosity-led discoveries are a daily occurrence
• the imagination can run free
• the only limit is bedtime!