Launched in August 2012, Lottie™ is a new, innovative doll for children aged 3- 9. Since her debut, Lottie has won 19 awards in the USA, Canada and UK, including 5 Oppenheim Portfolio Platinum Awards, generated international press coverage and been the beneficiary of positive parent and blogger reviews.
Lottie is fun and educational; an affordable, aspirational ‘pro girl’ doll.
- Lottie is a wholesome doll alternative for children aged 3-9; she is 7.5 inches (18cm) tall, so is very portable and easy for little hands to carry around.
- The key point of difference is that Lottie has a ‘childlike’ body – she doesn’t wear makeup, jewellery or high heels and she can stand on her own two feet (always a useful life skill for all girls, big and small).
- She’s all about letting girls be girls, doing all the activities a child would do, not growing up too quickly, and presenting a healthy view on body image.
- Lottie’s clothing is composed of tactile fabric with lots of attention to detail, easy to dress and undress, with velcro fastenings.
- Her hair is lovely and soft; it doesn’t tangle and knot like other doll hair.
- Lottie has bendable knees with ball socket hips and arms; her head can move side to side and she can do the splits front to back and side to side.
- Lottie is presented in a giftable, illustrated and collectible ‘doll box bag’, with minimal plastic packaging.
- Launched in August 2012, she has won 19 international awards, including 5 Oppenheim Portfolio Platinum Awards.
- Recommended Age: 3 Years +
Research and Development:
Arklu carried out 18months of research working with girls, parents, retailers, industry experts, child psychologists and child nutrition experts, leading to the generation of over 100 action points which have been incorporated into Lottie’s development. The three points that resonated the most strongly were:
- Girls being concerned by body image from a young age
- Girls being prematurely sexualised
- Girls missing out on their childhood
To address these issues Lottie has been based on the scientific proportions of a 9 year old child, with the exception of her head (which has been increased to accommodate hair play). She does not wear jewellery, makeup or high heels. She can stand on her own two feet.
Her clothes are vibrant in colour and have significant attention to detail. Lottie’s clothes are very much activity based, in line with those of a 9 year old instead of an adult. She wears pretty dresses, as well as hard-wearing clothes for muddy, outdoors play. Lottie allows girls to be girls and enjoy their childhood, in all its facets. Lottie’s motto is ‘Be bold, be brave, be you’.
Read more about our research and development in the For Parents section.
Arklu’s Lottie dolls have been the recipient of several toy industry awards, including 5 Oppenheim Portfolio Platinum Awards. See more in the awards section.
Lottie is a feisty character; she can stand on her own two feet and whilst she occasionally makes mistakes, she learns from them. She is not perfect. Lottie loves adventure and the outdoors and uses her imagination. In many ways, she is inspired by the spirited female characters in books we loved as children: Anne of Green Gables, Pippi Longstocking, Jo in ‘Little Women’, Nancy Drew and George in the ‘Famous Five’.
See more of our favourite books ‘Great Books for Girls‘ on Pinterest.
Lottie’s Adventures on Branksea Island
Lottie’s adventures take place on an imaginary island called Branksea, which is loosely based on a real-life island called Brownsea Island in Dorset, England.
With its rich and varied history including Romans, pirates, Elizabethans and Victorians, as well as woodlands and wildlife, it is an ideal storytelling context for Lottie’s adventures and escapades. Now owned by the National Trust, Brownsea Island is also notable for being the birthplace of the Scouts and Girl Guides movements; it was the location for the first Scout camp in 1907 and was the setting for an Enid Blyton ‘Famous Five’ adventure too.
Branksea is not quite a Utopian world but it is one in which girls and boys can be who they want to be; it’s full of adventure, both fun and educational, whilst encouraging kids to enjoy the outdoors and use their imagination.
Several of the storyline synopses that appear on each Lottie doll box allude to Branksea.
Going forward, Branksea will play a pivotal role in Lottie’s activities, and the development of Lottie’s world will take Lottie’s strong ‘pro girl’ feel beyond toy, into book format too.
The bright and colourful Lottie doll packaging has been specifically designed with the aim of lessening the use of excessive plastic blister packaging and tricky wire ties that are frustratingly annoying and time-consuming to open. Each doll box is themed and designed with a cute handle to encourage reuse and doll portability. We embrace the colour pink…..but use it judiciously alongside other bold, bright colours too.
The gold-coloured Lottie medal and ribbon is inspired by the British suffragette colours of green, white and purple as well as the American suffrage colours of purple, white, and gold.
Suffragettes were members of women’s suffrage (right to vote) movements in the late 19th and early 20th centuries, particularly in Great Britain and the United States.
In Great Britain, from 1908 onwards, green, white and purple became the popularly recognised colours of the Women’s Social and Political Union, led by Emmeline Pankhurst.
The colours symbolized hope (green), purity (white) and dignity (purple). Some have also suggested that the colour combination was an acronym for stood for “Give Women Votes”. These three colours were used for banners, flags, rosettes, jewellery and badges.
A series of chapter books is due to be launched later in 2014/15. Each book will expand on the story outline that appears on the back of each Lottie doll box.
We have a special Club Lottie for parents and adults aged 16 and over. Join Club Lottie to benefit from special offers and news about new product launches.
Lottie dolls in the UK and Ireland
Expert Feedback and Celebrity Fans
See our section Celebrity Fans to read some of the encouraging words for Lottie dolls from experts, authors, academics and celebrity fans.