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Kids Activities : Sustainability
We developed Lottie as a premium doll, we wanted her to be an heirloom, something passed from generation to generation. In choosing the size we opted for a more portable doll that had a smaller environmental footprint. Where possible we choose natural cottons as opposed to synthetic, when most dolls were going down the digital printed route with minimal stitching etc we went the opposite direction and added more attention to detail. We try to use tactile fabrics, do contrast colour stitching and we inner line and provide detail which costs more but hopefully adds to the play value and appreciation of the doll.
In 2021 we will remove all plastic form our outfit packs and accessories and we are currently working on a solution for our doll boxes and playsets.
Our buildings are made from wood as opposed to plastic and our smaller doll size means smaller more sustainable playsets.