- Lottie is 7.5 inches (18cm tall). Lottie’s height is based on the proportions of the average nine-year-old girl and was developed alongside academics in the areas of child psychology and nutrition. This smaller height has the added value of reduced environmental impact (smaller packaging/less shipping and storage space).

- All materials are compliant with international toy testing standards and the individual state standards within the USA. We use mainly ABS and vinyl plastic. The PVC used in our products does not contain Phthalates, which are dangerous when decomposing. We have performed the necessary testing including the American (ASTM 973) State specific (CA Prop 65) and European toy testing standards (EN71) to check for lead in the products, and have ensured they are lead-free.

- We choose natural fabric (mainly cottons in the clothing) where we possibly can, which is a more costly decision, but one which has a more positive effect on the environment. Our packaging has been designed to limit the amount of blister plastic, and we encourage the reuse of our packaging. We have drastically reduced the number of plastic wire ties in our packaging.

- Parents expressed a desire to Arklu, for the option of a ‘wholesome’ boy doll that their sons can relate to on a real life level; an antithesis to the violence and aggression typically marketed to boys. Finn, the boy doll, is a doll that parents of young boys have been crying out for! Finn has been designed as a playtime buddy that boys can relate to. He looks like a boy, with a realistic, healthy childlike body shape, and promotes wholesome play values too; no guns or violence in sight. See here Finn boy doll.