Al Jazeera - The Stream. Divides Down the Toy Aisle.

Lottie becomes the symbol for balance, as a panel discuss gender-ed marketing of toys to children, our own Creative Director Lucie Follett joins the discussion to talk Lottie, and the challenges for a manufacturer in terms of the 'pink and blue debate' and how Lottie has been created as an alternative for ALL children. 

 

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