Lottie becomes the symbol for balance, as a panel discuss gender-ed marketing of toys to children, our own Creative Director Lucie Follett joins the discussion to talk Lottie, and the challenges for a manufacturer in terms of the 'pink and blue debate' and how Lottie has been created as an alternative for ALL children.
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Lottie mentioned in great piece in Ms Magazine by Tricia Lowther from 'Let Toys be Toys' Photo Credit @Mianiemand "The spuriousness of the action figure/doll divide was highlighted when Lottie Doll was nominated for the 2017 Toy of the Year Awards—for both Doll of the Year, and Action Figure of the Year. The eventual winner in the action category was DC Super Hero Girls, a range lauded by many as a step forward, but it’s still designed with gender segregation in mind–marketed to girls, and sold in the fashion dolls category by retailers who call toys in the likeness...