Lottie dolls in the Sydney Morning Herald Business Section

An interview with merchandise manager Jeff Drayton of Australia's largest independent retailer, Kidstuff, talks about how he picks the next trend in toys - and he mentions Lottie.

Sydney Morning Herald My Small Business
Lottie dolls in the Sydney Morning Herald My Small Business

Read more in the Sydney Morning Herald Business Section : This year's top Christmas toys

Back to School Kit
First day at school with Lottie School Days Lottie X6
Best Seller Bundle: Muddy Puddles 1 FREE DOLL

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