An interview with merchandise manager Jeff Drayton of Australia's largest independent retailer, Kidstuff, talks about how he picks the next trend in toys - and he mentions Lottie.
Read more in the Sydney Morning Herald Business Section : This year's top Christmas toys
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Lottie mentioned in great piece in Ms Magazine by Tricia Lowther from 'Let Toys be Toys' Photo Credit @Mianiemand "The spuriousness of the action figure/doll divide was highlighted when Lottie Doll was nominated for the 2017 Toy of the Year Awards—for both Doll of the Year, and Action Figure of the Year. The eventual winner in the action category was DC Super Hero Girls, a range lauded by many as a step forward, but it’s still designed with gender segregation in mind–marketed to girls, and sold in the fashion dolls category by retailers who call toys in the likeness...