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Lottie Dolls win Silver Medal at the Independent Toy Awards 2012

Arklu are proud to announce that they have been awarded Silver Medal in the Dolls Category at the Independent Toy Awards 2012.

Silver Medal Independent Toy AwardsArklu Lottie Dolls win Silver Medal in the Dolls Category at the Independent Toy Awards 2012[/caption] The Autumn Leaves Lottie Doll is the proud beneficiary of the award; bravo!

The 2012 Independent Toy Awards Now in their 4th year, the Independent Toy Awards enjoy unrivalled respect within the industry. Unlike other awards that are either chosen by a committee of "industry professionals" or buyers with an all-too-obvious interest in pushing certain products, ours are voted for solely by independent toy retailers. The result is a telling insight into what those at the sharpest end of the toy industry really think. The process Back in August, all suppliers working within the UK's toy industry were invited to enter products into any [or all] of the Independent Toy Award's 15 categories. Each category was limited to a maximum of 10 products, and no supplier was allowed to submit more than 2 products into any one category. At the end of the submission period, we invited the 900+ independent toy retailers that list themselves for free on Toy Shop UK to choose their favourites. The selection process was simple... those products with the most votes in each category wins.

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